Advertising and public relations Essay Example | Topics and Well Written Essays - 2250 words

Advertising and public relations - Essay Example In relation to the present global business environment, it can frequently be observed that marketing activities along with Public Relations (PR) are concurrently deemed as a major focused area. In relation to the various observations from different scholars, it can be said that PR is one of the major, effective as well as versatile tools of marketing communication which enables to enhance the efficiency of each marketing activity. It can be executed both in the internal as well as in the external environment of the organisation. According to the present day context, advertising can be regarded as one of the major marketing activities, which frequently involves various functions of PR. It is increasingly observed that the organisations in the present business environment have become quite prone to face different PR related issues in terms of executing campaigns for their products within the global markets (Zerfass & Duhring, 2012). Emphasising upon the major influence or impact of PR in the advertising and other product campaign activities, the main objective of this report is to discuss an issue which was raised by Greenpeace with the aid of a PR campaign against Nestle. The product which had been focused upon in the PR campaign was Kit Kat, a leading product offering of Nestle. The assault on the established brand of Kit Kat occurred in the year 2010 (Greenpeace, n.d.). Consequently, based on the assessment of the situation faced by Nestle (especially Kit Kat brand) due to the PR campaign, the discussion of this report will be focused on developing an effective PR strategy which can enable Kit Kat to efficiently address different PR concerning issues. Moreover, the discussion in this report will further focus on developing methods of evaluating the PR plan for Kit Kat in the respective area or market. Situational Analysis In relation to the PR issue that was faced by Kit Kat, a globally well-known product of Nestle, it has been observed that Greenpeace, an org anisation which acted as a pressure group, depicted the rather dismal state of affairs which was surrounding behind the gleam and shine of a widely preferred product such as Kit Kat (Shreeves, 2010). Through the dynamic PR campaign, Greenpeace wanted to depict that Kit Kat, a renowned product of Nestle family includes a higher usage of palm oil which is generally derived from Indonesian rain forests, resulting in significant deforestation. The extensive use of palm oil by the company has been significantly threatening the livelihood of the local people in places such as Indonesia as well as it is also drastically endangering inhabitants such as orang-utan towards destruction (Guardian News and Media Limited, 2013). In this regard, the extensive use of palm oil or continuous deforestation initiatives of Nestle has been criticised by Greenpeace. Therefore, in order to take immediate measures towards the deforestation initiatives, Nestle has developed its business plan which ensures to take away the suppliers or companies from its supply chain that are likely to practice deforestation (Greenpeace, n.d.). Greenpeace can be considered as one of the major non-profit organisations, which tends to protect natural environment from a range of organisational activities. Greenpeace is considerably focusing on alleviating numerous issues with regard to different environmental concerns that include global

Case Study on Ontology Languages Essay Example | Topics and Well Written Essays - 1750 words

Case Study on Ontology Languages - Essay Example 20/Jul/2006 J B Conrad Semantic web creation conrad@xyz.com DAML+OIL: http://www.xyz.com J B Conrad conrad@xyz.com Semantic Web Creation May OWL: Comparison of the...While these languages represent the specifications for the Ontology, they do not represent the real programming languages that are employed like CycL, Ontolingua, F-Logic, etc., 1. XML: This uses a standard syntax laid down already by the W3C. The code is crisp and easy to write. The DTD can be defined the way it is required. However, this does not offer the flexibility of defining standard classes and then making use of the similar structure repeatedly. XML is easy to use in a program though of course, creating XML data which will have semantics in them is not possible with the existing structure of XML. 2. XOL on the other hand, offers all those features that are present in XML as well as in OIL. XOL employs modelling primitives that are in line with OKBC standards. This is based on XML and uses Ontologies to extend the features. Therefore, it is found that the language is supporting some of the insufficiencies in XML like standard class definition and other structure definitions. With these, the data gets verified and the mistakes in the data are avoided. In addition to these, this also supports extensive slot hierarchies. But however, it does not allow definition of relationships extensively. This makes it a weak relationship modeller. XOL is comfortable where only data is to be represented without any major relationship criterion which is hard to find in knowledge systems. 3.

Change Paper Essay Example | Topics and Well Written Essays - 750 words

Change Paper - Essay Example changes its overall strategy for success, adds or removes a major section or practice, and/or wants to change the very nature by which it operates† (McNamara, 2009). This paper briefly explains an event in which the organization and the personnel experience change and various steps taken for reaching the goal. I worked in an advertising agency for about 10 years in Dubai as a Production Manager. We failed to meet the deadlines quite often even though we had enough employees and facilities. We have handled reputed brands like PepsiCo, Coca Cola, Unilever, Reckit & Colman like famous international brands and for them timely delivery of goods with highest possible quality was a must. Even though we had increased our manpower and other facilities, still we were unable to meet the deadlines because of the negative passive attitudes of the workers. We decided to implement a complete change in our organization after a top level meeting. We have achieved major breakthroughs in the volume of production after the change was implemented. Workers started work hard to increase their productivity. The quality was never compromised at the expense of quantity. We have started to deliver goods well before the schedules which increased the trust of our clients and business has risen in huge proposition as we forced to open two more production units in Dubai itself. As a Production Manager, even though my responsibilities have increased, I enjoyed the work a lot because of the rewards given to me by the company. My organization promoted me as the General Manager of productions and has given three production managers under by control in order to look after the production matters of the three units we had in Dubai. Change was visible everywhere inside my organization. Workers avoided taking unnecessary leaves and they started to punch their cards well before the start of production. The reputation of the organization has increased a lot so that we started to get several

Failure or success Essay Example | Topics and Well Written Essays - 750 words

Failure or success - Essay Example Gatto’s opinion on the effects of schooling is extremely intense. In â€Å"Against School†, he stirs up a discussion on whether ‘boredom’ is the perfect term to describe the experience of modern day students. From his personal experience, most students feel bored with the education system and think their teachers do not seem to understand their subjects and probably aren’t interested in learning more (Breton and Largent 25). Gatto brings up the question of who should be blamed for the critical mess in the education system. Ideally, teachers often appear bored and keep blaming their students for feeling disinterested in taking their studies seriously (Breton and Largent 157). He offers a solution to boredom and encourages students to amuse themselves in the classroom. Also, he encourages teachers to provide students with adequate education rather than stirring regular schooling. Gatto also scrutinizes whether the existing school system is meant to spearhead forced schooling. He goes ahead to compare the school system to the Prussian culture and refers to it as an educational system that is meant to nurture mediocre intellects. With such an educational system, students are denied the opportunity to develop appreciable leadership skills. Also, he states that most people connect ‘successes to ‘schooling’. According to him, important people like Benjamin Franklin, George Washington, Abraham Lincoln and Thomas Jefferson never subjected their lives to the strenuous schooling system, but still made it in life (Breton and Largent 241). In addition, Gatto believes that schools were designed to make good citizens at their personal best. Gatto thinks that the public school system is designed to fulfill the major covert functions of a school. He outlines the covert functions by revisiting Alexander Inglis’s basic functions of a modern school.

Project Analysis Part III Essay Example | Topics and Well Written Essays - 1250 words

Project Analysis Part III - Essay Example Therefore, each company now desires to implement latest technology to interact with its customers to better improve their product quality and hence sales. In this era of extreme competition, everyone wants to get response in-time which is being achieved by implementing customer relationship management (CRM) softwares. These softwares are provided by salesforce.com or Microsoft dynamics CRM. Large enterprise systems have been using CRM from long before but now technology improved a lot and this system is applicable by almost all companies(Chen & Popovich, 2003). Now all enterprise levels can easily implement customer relationship softwares to directly communicate with their users and take feedback of their newly launched as well as upcoming products. 2.0 Cloud Computing With the advent of cloud computing technology, computation has become more convenient and usage of technology is cheaper. Cloud computing has allowed industries to expand their business based on hardware as well as sof tware, at even low costs than ever before. Now industrialists need not to pay expensive computer systems and networking complexities; rather they simply need to make their own network on cloud and pay little for that. Nowadays, cloud computing is extensively being used for implementing CRM in most of the companies. This results in low cost implementation of CRM yet effective. Cloud system is provided with state of the art user friendly setup with the ease of usage as well as provides extensive productive system. Although usage of cloud computing technology is getting fame day by day but still it is having some flaws. While making use of cloud technology for Warnaco group, one threat could be non-reliability of cloud data as this data can be accessed by anybody on the public network. This threat can be overcome by implementing private cloud rather than public(Rittinghouse & Ransome, 2010). Therefore, Warnaco could made use of private cloud technology where sensitive data as CRM, can be saved with greater security and control. 2.1 Cloud CRM and Warnaco CRM is specialized software that helps organization keeping record of all of its constituents. In case of Warnaco group, this software is to be implemented for keeping track of company’s user profile, their purchasing power, views and reviews of latest and upcoming products, letting employees keep record of latest suggestion and much more. Cloud CRM makes use of data centers that are owned or rented by the CRM providers over the internet and can be accessed on one’s desktop. 2.2 Compact System Cloud CRM, unlike traditional costly and complex CRM systems, are much convenient to be used. They need not to own multiple licenses and complex hardware installations including high costs. Also cloud CRM provides flexibility in the number of users who want to access the database; rather than specific number of users, followed by additional charges for increase in users as in traditional systems. Therefore, clo ud computing is good to be used for implementing CRM in Warnaco as this company is having ever-growing business with frequent variation in the number of users accessing database of the company. Also Warnaco is having branches all over the country; this helps employees to connect to database remotely from an office server. Also, cloud networks are hosted by their own vendors who keep track of bugs and updates and provide timely fixes for them. 2.3 Hardware Requirement for Cloud CRM Cloud CRM is actually hosted at remote locations therefore,

Reasons for applying to Boston University and personal experience Essay Example for Free

Reasons for applying to Boston University and personal experience Essay This is an important point in life that would perhaps provide me with the capacity to develop personal reformation. It is a comparative outlay of the epochs that have defined my life. I am aged twenty-seven with a great affiliation of developing a more rational and attractive imagery that blends me with the capacity of a better societal model. This is an important step however much it came at such a time in my life. However, the same has been catalyzed by the affliction and passive rejection from my family. At my early days in school, my character and personality was never straight forward, an impression that downplayed a poor education qualification. At the plane of the outlook of my family, my siblings have continued to request me go back to finish my education. Occasionally, my grandmother was a special icon in sensitizing a better state of reformation. Her long trailing motivation in completing my studies however came to an end after her death from cancer. This was such a big stumbling block in my future conception at school compounding that I was deeply held at work for helping my family. With such a norm, the transition from working at my age to going back to school remained however difficult. Elsewhere, my family considered it more rational to working than going back to complete my studies. At high school, I was an average student who tirelessly worked hard and managed to get between A’s and C’s. However, my dreams went surging after failing to complete my studies. However, I now want to join your university for adequate completion of my studies so as to achieve such dreams. The conception of developing my character and personality however necessitated my going back to school where I enrolled at Massachusetts Bay Community College. Such a transition was not a simple attribute but its cost equaled great sacrifice and personal contribution. In the due process of recapturing my educational etiquette however, I found myself with a learning disability. This was yet a drawback in the circumstances. This disability went over providing my incapacity to meet the challenge I met when I chose to attend one of the information sessions at Boston University. Coupled with all this life achievements however, I would like to apply for finishing up my education at your University (Boston University) To me, this is a great opportunity that will offer me a chance to have a cementing effect from the personality drawbacks that characterizes my life. Your university is amongst the best in the country with a diverse educational reputation. Either, its adequate perception of a wide flexibility in student learning and environment gives the pleasure to seek admission in this university. I have fountain knowledge in lieu of what the university can offer to safeguard my interest. I am a well-modeled and behaved person who has the capacity of adhering to the required values and requirements in your university. Either, I have a collaborative attribute where I will be adequately able to interact with the various structures and persons in the university. Given the chance, I will understand therefore to have the role and obligation of following the candid stipulations and requirement which safeguards every student’s threshold at the university. I greatly promise to fully abide by the regulatory dispensation which is the basic outlay of interactive limitations with the different parties and structures within the institution.

The Kite Runner Essay Example for Free

The Kite Runner Essay When one makes the transition from child to adult, they must make the decision to either adopt the traits they have developed, or to see fault and change the problems before the time to do so has past. It takes strength to use the positive traits one possesses, and it takes even more strength to assess the negative traits and emancipate the positive ones. Alan Alda (American actor) once said that â€Å"You have to leave the city of your comfort and go into the wilderness of your intuition. What youll discover will be wonderful. What youll discover is yourself. † Before death, a person needs to break their boundaries, and find the security of knowing their identity, otherwise one could go through an entire life, learning all they could about life; but forgetting all about their self. Another key factor influencing our personality is our environment. A society constantly changing for the worse is no place for a person to grow or reside. In Khaled Hosseini’s â€Å"the Kite Runner†, Afghanistan is a place of ethnic differentiation, civil war and darkness. Amir, Baba, and Hassan’s identities, are all examples of different ways a person’s personality and conscience could develop in this oppressive time in Afghanistan’s history. Amir finds peace in who he is through great mental anguish and dangerous decisions, Baba’s weak traits are discovered, and Hassan manages to preserve his Good Samaritan lifestyle whilst fighting off the turmoil’s of being a Hazara boy. The Kite Runner focuses mainly on the themes of identity and self-actualization. Amir from the beginning of the novel was never perfect in the eyes of his father, Baba. During Rahim Khans visit early in the story, Amir overhears Baba speaking about how Amir is weak and disappointing, that â€Å"a boy who cannot stand up for himself becomes a man who cannot stand up for anything. †(24) This is an important quote, because it first introduces Amir’s most dominant trait through his childhood, his cowardice. Baba’s reluctance to praise Amir stems from Baba’s disbelief in his courage. Amir quite often was defended by Hassan in times of trouble, whether the cause was Assef or not. Then when it was Hassan who was in need, Amir was over shrouded by his fear. Amir had felt guilt until his arrival in Pakistan. â€Å"â€Å"That was a long time ago, but it’s wrong what they say about the past, I’ve learned, about how you can bury it. Because the past claws its way out. Looking back now, I realize I have been peeking into that deserted alley for the last twenty-six years. † (1) Amir made the decision to save Sohrab from the Taliban (Assef) was the moment in his life, where he finally felt at peace. Saving Sohrab was his way of gaining up the courage to save Hassan. After the rescue of Sohrab, Amir’s conscience had cleared and he could finally live his life. Amir’s passion for literature was another example of his self-actualization. He would always read to Hassan, due to Hassan’s illiteracy. Amir wished in the future to pursue a degree in English, but this idea was hastily dismissed by Baba and Amir began growing to a man with even less confidence. Amir pondered the thoughts of his father resenting him, which at a young age is a terrible burden for him to hold. The evidence of this hate was displayed in Amir’s face, and as a young child, he is not intelligent enough to realize his father’s love, and it bothered him greatly. Rahim Khan seemed to be the only adult in Amir’s life who supported the idea of his future in literature. He would read, and show great interest in Amir’s story’s; as well as instill hope in Amir with positive feedback. Rahim Khan was the spark that ignited the ever burning flame of Amir’s literary passion. To the reader early on, Baba is the epitome of a man. He is introduced as a man that will stand up for his loved ones, whether it’s a life or death situation. He speaks of Amir like he has no courage whatsoever, which gives the reader some idea of how much Baba values doing the right thing. When Baba and Amir flee Kabul, Baba risks his life to prevent the rape of a woman he doesn’t even know. This drastic act of courage and compassion for his fellow man is inspiring and sets the moral bar for Baba very high. When Amir arrives in Pakistan, he is distraught at the news he hears from Rahim Khan regarding Hassan being his half-brother and Baba’s son. Amir now knows, that the pain he felt from Baba’s resentment was purely a byproduct of the pain Baba feels about Hassan. Baba’s character takes a moral blow in the view of the reader, and to many it never recovers. After hearing of the news, Amir’s betrayal of Hassan is now very reminiscent of his father’s; showing more similarity between them than known before. Amir now knows, Baba’s resentment, was him showing he is too weak to be known as the man who slept with a Hazara. Baba tells Amir in chapter 3 that â€Å"there is only one sin, only one. And that is theft. Every other sin is a variation of theft. †(19) it’s ironic that Baba says this because he stole Ali’s honor, Amir’s right to a brother, and Hassan’s identity. While all the drastic self-realization of the characters was taking place, Hassan, managed to keep his same and ideal identity. Hassan was righteous and strong, the ideal symbol of the Muslim Religion and every other; to be pure and good. Amir’s resentment towards Hassan after his rape by Assef did not faze Hassan a bit. Hassan was almost too pure to feel any remorse towards Amir, they grew up together, and Amir was his best friend. Even after Amir had lied to Baba to expel Ali and Hassan from their home, Hassan felt no different towards them. He cared for their home while they resided in America; he even stayed in his and Ali’s same hut rather than the house to show respect. His loyalties to Amir and Baba stayed faithful until his death in the very home that he was practically raised in. He said he was caring for it for a friend, and the Taliban called him a liar like all Hazara’s, and killed him in the streets, as well as his wife. Amir might have made different choices in his life had he not plotted to make Hassan and Ali leave, but amidst the cowardice shown by both Amir and Baba, appeared a boy with the morals of an angel. No one can live life without realizing their true identity, and as the story ends; the characters take with them new traits, good or bad. Amir realizes his purpose in life, and he saved a life in the process of discovery of his own identity. Baba is reviled to be similar to a great dam with a crack, viewed as great and powerful, but in turn; the final view of him is weaker than the original opinion of the reader. Hassan through turmoil, conflict, and resentment, stayed true to himself and stayed loyal till his death. One could learn all there is to know, but without knowing their true identity, it is a life not lived.